Like the Bassline to a song, your Brand is the foundation to your career.
Founded by Patrice K. Cokley in 2014, The Bassline Group started out as a marketing and management boutique agency with a focus on visual and recording artists. Our goal was to help “bring out the bass” in an artist’s career. We noticed that so many creatives hid behind their talent, not realizing that their brand and story is what resonated the most with their intended audience, and the business is what prevented their pockets from being empty.
With our initial guidance, our clients have secured partnerships with major brands (Fashion Fair cosmetics & Lugz Footwear); booked opportunities to be a supporting act for major artists (John Legend, Lalah Hathaway, Big Boi of Outkast, Slum Village, and Anthony Brown & Group TherAPy); and landed TV appearances on Empire and The Voice (Top 9).
Over the years, our work has been featured in/on many well known publications such as The Wendy Williams Show, VIBE, The Source, HOT97, Billboard, People, iHeartRadio, Entertainment Tonight, The Insider, and many more.
Fast forward to 2019, with the launch of a new brand identity we celebrated our 5 year anniversary with the launch of a new brand look, while continuing to support emerging artists, producers and songwriters by leveraging our network and over 20 years of music business knowledge. We’ve always prided ourselves on being artist-centric, and that still stands to this day.
As an artist-focused entertainment company offering marketing and management services, The Bassline Group is here to help creatives and entertainers become entrepreneurs, maintain their authenticity, and turn their passion into a long-term career.
Patrice K. Cokley is the Founder and Owner of The Bassline Group where she serves as a Talent Manager, Chief Strategist, and Lead Consultant. Holding both a BS and MBA in Marketing, Patrice took the entrepreneurial route to kickoff her career by serving local small business owners, entrepreneurs, artists and entertainers for over 13 years. During that time, she has gained practical experience in the areas of digital marketing, event coordinating, public relations, graphic design, web design and the music business.
As a Detroit native who played the piano as an adolescent and started her collegiate years as a Music major with a strong passion for the Music Business, Patrice knew it was time to bridge the gap between her profession and passion by launching The Bassline Group in 2014.
Patrice is known for her undeniable work ethic, passion for learning and educating, and pushing others to achieve their dreams. She doesn’t just talk about it, she actually does it.
“I’ve never been one to chase clout. I focus on being impactful.”
With her most notable client being Mathew Knowles (Beyoncé & Solange’s dad/former manager), Patrice has been a featured speaker at Soho House Chicago, 2112/Chicago Urban League, LakeFX Chicago, Social Media Week Chicago, Sprout Social, and other events.
In addition to her work here at The Bassline Group, she was a Product Marketing & Education Specialist for music rights & publishing administration platform, TuneRegistry; contributing author for the latest music business textbook by Martin Atkins called Band:Smart; and a college professor at SAE Institute: Chicago for 3 years where she taught Entertainment Marketing within the Music Business Program and received the Mentor of the Year Award in 2019. Lastly, she’s been a brand ambassador for Lugz footwear since 2016.