fbpx
Back to the top

BLUSH

BLUSH

A Houston-based Hip Hop/R&B trio signed and managed by Mathew Knowles.

CATEGORY
Logo DesignWeb DesignEmail Marketing SetupContent StrategyContent DesignSocial Media & Ad Management
DURATION
2 years

PROJECT BRIEF

BLUSH was a Hip Hop/R&B trio comprised of 2 rappers and 1 vocalist, based in Houston, TX. They were signed and managed by Mathew Knowles of Music World Entertainment.

 

After reaching out to Mr. Knowles for industry advice and guidance, he offered The Bassline Group an opportunity to refresh the online presence of his music group.

 

After a 3-month trial period, Mr. Knowles was so impressed that he extended the contract and asked that we work on the presence of another music group that he signed, along with his own personal brand.

ACTIONS

  • Designed their official logo that authentically represented their brand and appealed to their audience.
  • Facilitated the design of their official website that included music players and download options, event information, a blog and email marketing integration.
  • Designed/edited promotional social media content (graphics & videos) as needed.
  • Coached the group members on how to utilize social media to grow their following and promote their music.

RESULTS

  • A functional website that was dynamic, exciting, consistent with their overall brand.
  • An increase in their social media following by 20% in less than 2 months
  • More referred business from Music World Entertainment

 

The group has since disbanded and are now pursuing solo careers.

mk-13

I’m really happy with how this came out, Patrice. It looks great! I love how you work.”

 

MATHEW KNOWLES

Get Connected

Subscribe to our newsletter

© 2022 The Bassline Group | All Rights Reserved.