1000MILAN
A LA-based Hip Hop artist known for his energetic sound.
CATEGORY
Creative DirectionWeb DesignContent StrategySocial Media AuditPublishing AdminCoaching
DURATION
9 months
PROJECT BRIEF
1000MILAN is a LA-based hip hop artist known for his energetic sound. Meshing hard-hitting lyrics and melodic flows together, his music is bound to get you out of your seat. Having a multicultural background (Panama & Caribbean), the LA-native is no stranger to the independent grind. Milan has honed his skills as a producer/performer/songwriter in Miami and NYC to create a signature sound that reflects the style and worldwide appeal of hip hop music.
MILAN has collaborated with various big industry producers including Fisticuffs, Mic West, and THC in LA, and his lyrics and voice was previously sampled in Kendrick Lamar’s smash hit, M.A.A.D City.
After following Patrice on Instagram, MILAN’s business advisor reached out for help solidifying his brand and providing guidance within the industry as an artist and content creator.
ACTIONS
- Provided creative direction for logo, web design, photoshoot, and music video
- Web Design w/ music listening and video options, press, and email marketing integration
- Bio and Press Release Writing
- Audited existing social media profiles and created new accounts to promote a consistent brand look
- Provided Content Strategy and coaching to increase his engagement and visibility
- Established his publishing entity and registered with the various music rights organizations to collect royalties
RESULTS
- A functional website (www.1000milan.com) that is consistent with his overall brand look
- Music Registration with all Rights Organizations to increase royalty income
- A consistent and cohesive online presence to improve the value of his perception
- Music video that premiered on BET Jams
