Why Tyrese’s Black Rose Album Was INDEPENDENTLY Successful

Written by Patrice on August 25, 2015

Tyrese Gibson. Do we really need to go into detail of everything this man has done throughout his career that spans over 20years?!? lol. He’s an actor, singer, songwriter, author and business owner. From Coca-Cola commercials to being a part of one of the largest film franchises (Fast & Furious), there is really nothing he cannot do.

In case you didn’t know, Tyrese released his latest album titled Black Rose, last month. He claims that this will be his very last music album, but with the success of this one, I kind of see him making a come back in a few years down the road.

Despite the lack of major record label representation, he found success by financing, promoting, and producing his album independently. Now some may say “Well, Tyrese already has money, so he could easily do this”. I agree with this 5% because there are a lot of people out there with money, but none of them can easily produce and promote an album the way that he did.

The reason why Tyrese was successful at independently releasing his album is because of his brand. Tyrese “the entrepreneur” has a fan base that is diverse and spans beyond our country. Tyrese appeared in a Coca-Cola commercial as a teen, which led him to starring in the cult classic film, Baby Boy. From there, he’s starred in many other films targeting the black community. While making music as a solo artist and with the group TGT that included Tank and Ginuwine, which was bound to happen since he showed us the voice he was working with in that Coke commercial, he later garnered a more cross over appeal by staring in the movie, 2 Fast & 2 Furious, and later became a regular cast member in all of their upcoming films.

While doing this, we must also touch on the fact that he has authored 2 motivational books and gives impromptu motivational talks across his social media platform. His time spent motivating others dates back to the early 2000s. So as you can see, Tyrese has spent a great deal developing his own personal fanbase that supports him in whatever endeavor he chooses to pursue. And to top it off, he has no problem connecting with his fans, directly. If you follow him on social media, you’ll see how he made random stops at Target to meet people and encourage them to buy his CD. He is also encouraging his fans to buy multiple copies as gifts in exchange for a one-on-one conversation with him via Skype. So as you can see, he has fame, but he knows that it wouldn’t be possible without the loyal fans that has supported him throughout the years.

His fanbase not only included us regular folks, but it also includes other celebrities who showed their support for his movement and his strong desire to bring back soulful R&B music. Tyrese was very vocal with showing his disappointment with the current state of the music industry and was adamant on proving that we wanted good music by independently releasing his own, with the help of his 6-person team.

Whether or not you liked Tyrese’s album or overall style, there is a lot to learn from how he managed to stay relevant all of these years and build his brand. Here are a few takeaways:

Be consistent. Never accept a project that doesn’t fit how you’d like the world to view you.

Stand for something that’s bigger than you.

Keep your nose clean at all times. Despite what others may say, all press is NOT good press. (ex. Columbus Short)

Always remain humble and open to connecting with people. That connection will encourage them to support you and become a loyal fan.

Teamwork truly does make the dream work. Don’t bother thinking that you can do it all yourself. Find people with complimentary skills, goals and like-minded to join forces with.

Have a great and magnetic personality. Don’t be afraid to show your teeth (smile).  🙂


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