A Message From Our Founder
Written by Patrice on March 27, 2014
As a brand & marketing consultant, I’ve assisted many small businesses, entrepreneurs and lifestyle brands with developing their voice and message within their respective industries. Having 15 years of experience in Sales & Marketing, with 6 years of consulting projects that helped other passionate individuals, I continuously felt like there was a market that could not only use my help, but one that I had an extreme passion for.
What many don’t know about me is that I played the piano on and off since I was 10 years old. I started my undergraduate studies at Wayne State University in Detroit, MI as a Music Business major. In the 90s and early 2000s, when the music we heard on the radio was actually good, I became fascinated with the business development of artists (now what many would refer to as branding), and felt that I wanted to be a part of the process in some way.
After growing tired of theory, composition, chorale and ear training courses, I made the decision to transition into a Business curriculum with a major in Marketing for both undergraduate and graduate school. My plan was to apply my education to the entertainment and creative industries at a later time.
Well…that time has finally come.
As I honed my marketing skills over the years, I began to see a tremendous increase in the amount of undiscovered talent that lacked business acumen, thus resulting in their gift remaining as an expensive hobby versus a viable career. Nowadays, record labels have no interest in you unless you’ve established your own brand and present yourself as a well packaged and marketable artist WITH a fan base that they could financially invest in. If this is what they now desire, guess who’s in charge of development and marketing…YOU!
I say this to any prospect who frown upon the thought of paying someone to assist them in their career: If you’re unwilling to financially invest in yourself, why would anyone else? This, my dear, is the type of thinking that record labels and other professional creative institutes are now adopting. As a result, I felt like there was no better time than now to launch The Bassline Group to educate and assist talented and creative individuals by combining my academic and professional experience/success with my passion that dates back to my early childhood.
To compliment my strategic business and marketing abilities, I was able to put together an amazing team of graphic & web designers, copywriters, and other strategists to offer services that assist you in developing your brand and promoting your talent to increase your brand awareness and fan base. We’re extremely excited and we can’t wait to assist you with turning your talent into a career.
If you’re ready to get started, let us know!