Client » Pia Renee

Pia Renee

Background

Pia Renee is a Chicago-based vocalist and bassist, who appeared on American Idol in 2007. After releasing 2 EPs and taking just a short hiatus from music, she decided to come back strong with a new brand identity.

Our team provided her with a logo design, web design, photography, videography, event coordination, EP artwork, and social media consulting.

Strategy

  • Pia’s core audience is African-American women between the ages of 29-50.
  • Her mission is to empower women and uplift the urban communities, especially Chicago.
  • We conducted extensive research on her journey in life and music.
  • Developed a logo concept that was symbolic, yet appealing to her audience.
  • Crafted 2 web designs that were utilized pre and post EP launch, and social media banner designs.
  • Developed a marketing and social media strategy that was consistent with her brand identity and goals, which includes the natural hair community.
  • Coordinated 3 photoshoots and 2 video shoots for marketing and social media purposes.
  • Produced her listening party for her latest release, The Return EP.

Before

Pia Renee

After

Pia Renee

Videos

Results

  • A brand identity that resonates with her core audience and a powerful representation of her purpose and mission.
  • Social media engagement increased by 30%.
  • A sold out listening party.
  • T-shirts & CDs were designed, produced, and sold at her listening party, which generated approximately $475 in sales.
  • Show bookings are currently being coordinated and scheduled.

 

“Working with Patrice in this brief period of time has been so awesome and such a breath of fresh air in my life and artistry. She’s helped relight the fire of my zeal that I’ve learned must be meshes of knowledge and the execution of a good plan. I value quality and lasting relationships. I’m so glad our paths crossed.”

-Pia Renee