Client » Justen Williams

Justen Williams

Background

Justen Williams is an accomplished New Orleans-based music producer and composer. His notable accomplishments include scoring work with HBO, NFL Films, Ford Motor Company and producing the viral record “Sallie Mae Back” with RCA Records Dee-1.  He is a Brand Ambassador for Propellerhead Software, where he promotes and showcases production techniques via YouTube.

With his growing presence, Justen reached out for help developing a logo identity that he could use as a watermark for his media and apparel.

Strategy

  • Identify Justen’s primary audience, which are music companies, educational institutes, and established artists.
  • Gathered information on Justen’s creative process, and his overall personality.
  • Attend one of his speaking events to see him in action and how he interacts with a live audience.

Videos

Results

  • A logo was produced that was clean, identifiable, and included his signature eye glasses.
  • The logo is versatile and has been implemented on various forms of media such as his photographs, videos, website, and apparel.

 

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