5 Things We Can Learn From Steve Harvey’s Success

Steve Harvey really doesn’t need much introduction. We all know him from his time with the Kings of Comedy, his sitcom, his talk show, radio show, books, interviews, speaking engagements and most recently, the Miss Universe pageant. But what many don’t know is that Mr. Harvey has been a silent and virtual form of inspiration behind-the-scenes at Bassline. His story and journey to success is remarkable and we encourage everyone to stop for a moment and listen when he decides to share a bit of […]

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Why Tyrese’s Black Rose Album Was INDEPENDENTLY Successful

Tyrese Gibson. Do we really need to go into detail of everything this man has done throughout his career that spans over 20years?!? lol. He’s an actor, singer, songwriter, author and business owner. From Coca-Cola commercials to being a part of one of the largest film franchises (Fast & Furious), there is really nothing he cannot do. In case you didn’t know, Tyrese released his latest album titled Black Rose, last month. He claims that this will be his very last music album, but with […]

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Why Creatives (like Meek Mill) Need Us On Their Team

I’m sure you all know what’s been going on in mainstream with the beef between Drake and Meek Mill. If you don’t know, let me give you a little background. Drake is a Toronto-born actor turned hip hop star who is known for his transparent and emotional songs with a rhythmic flow. What women love about Drake is that he has no problem wearing his heart on his sleeve in his music. Men may hate him for it, but they end up loving him back […]

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What is PR and Why It’s Needed

When starting out in business, you will need key people in place to help with building awareness. One of those areas that you must have in place is Public Relations (PR). PR is not to be confused with advertising or marketing. According to Forbes, PR agencies promote companies or individuals via editorial coverage. They don’t buy ads, write stories for reporters, or even put up billboards. But they do help in getting media coverage and ensuring that the coverage you receive is consistent with your […]

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How To Build A Fanbase

If you’re an artist of any kind or in business for yourself, you may have heard or read how important it is to build a fanbase. Many think that a fanbase is measured by the number of likes and followers you have on social media, but honestly, the best way to measure is by your sales. A person can have a million followers, but only a small fraction of that number actually purchase what you’re offering. If you want to catch the eyes of the […]

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