6 Things An Artist Can Learn From The New Edition Story

BET had us all glued to our TVs last week when they finally aired the highly-anticipated series, The New Edition Story. A story that many have lived through, heard, and not heard. A story that is relevant today and well-worth telling. I was excited and looking forward to taking that short 6-hour break over the course of 3 days to indulge in some music history. It was also great that it allowed many to take a mental and emotional break from the trying times that […]

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4 Tips to Increase Audience Engagement

Many people still have the notion that the number of followers on social media is what counts. But what is the point of having a large amount of followers if they never engage with the material you are giving them? Wouldn’t you agree that smaller number of people who share, write about, and genuinely like your content, is better than a million followers who just ignore it all? Make it a goal to put the ‘social’ back into social media.   Keep it short and […]

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Free Tools Every Indie Artist Should Use

It’s no secret. Being an independent artist is hard. And if you’re one who doesn’t have a set team behind you handling the day-to-day while you focus on the creative, then it can be even harder. But it doesn’t have to be that way. After working with many independent artists, I’ve identified 3 areas that are of concern: Marketing, Time Management and Budget. No matter what industry you’re in, marketing is a high priority item so that you can promote and bring awareness to your […]

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Why Having A Budget Is Important

There is a 6-letter word that many are hesitant to talk about. It’s not ‘artist’. It’s not ‘photos’. It’s not ‘videos’. It’s BUDGET. According to Merriam-Webster, budget is an amount of money available for spending that is based on a plan for how it will be spent. When speaking with prospective clients, one of the very first questions I ask is “what is your budget for this project or campaign?”. The response I typically get is “we can work on one”, “whatever is needed”, or […]

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Dee-1 Is The Blueprint

Dee-1 is taking the internet and all of the major news outlets by storm with his latest single, Sallie Mae Back, which is a VERY catchy ode to paying off student loans. We had the pleasure of interviewing Dee-1 nearly 2 years ago, and it is such a beautiful thing to see him gain mainstream recognition from creating the new anthem for people with student loans. If you don’t know who Dee-1 is, let me give just a short introduction. Dee-1 is a New Orleans rapper […]

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