No Spam Zone

Have you ever received any promotional item that you did not request in your mailbox? A great example is a sales paper. I remember growing up and seeing guys walk from house to house throwing sales papers on porches. If someone wasn’t home, those sales papers could easily pile up, thus creating an unpleasant porch. I remember my father being upset when we’d come back from vacation and the front porch was filled with sales papers, that we saw as trash, piled up on the […]

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Spend Money to Make Money

If you’re in the BUSINESS of being a creative, or any industry for that matter, then it is important to know that you must spend money in order to make money. Many “entrepreneurs” fail because they are looking for someone to help them out for free instead of making the financial investment in securing services from professionals that could help advance their business. Using the music industry as an example, many up and coming recording artists shout from the rooftops that they are looking for […]

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Get Branded

The word “branding” has been tossed around quite a bit lately and there are many who are still unsure as to what it means exactly. We hear of major corporations and businesses building brands, but what does it exactly mean when an individual is told to build and develop one? This post was written to help you solve that mystery. A brand is a story that details how you want to be perceived by your audience; your public perception. Having a strong brand that aids […]

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Kanye & His Tarnished Brand

Originally posted on November 27, 2013 at¬†PatriceKCokley.com Kanye. Kanye. Kanye. Where did we go wrong?!?! Many will say it started when his mom passed, while some say that he may have always been like this. Yesterday, Kanye did a press run and was on all of the major radio stations, being interviewed by the likes of The Breakfast Club, Angie Martinez, and Sway. I knew it wouldn’t be long before those interviews became major headlines. We now expect Kanye to make headlines whenever he’s interviewed. […]

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Dee-1 Talks Business, Branding & Team Building

Dee-1 is one of the most unique and inspiring artists on the scene. Growing up in New Orleans, one would assume that he would be the next southern rapper talking about gold chains, fancy cars, and women. Not Dee. His rhymes are filled with purpose as he strives to encourage others to pursue their dreams and motivates them to win the game of life. I recently came across his official music video of a song he recorded in 2010 called “Jay, 50 and Weezy” where […]

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