Why Having A Budget Is Important

There is a 6-letter word that many are hesitant to talk about. It’s not ‘artist’. It’s not ‘photos’. It’s not ‘videos’. It’s BUDGET. According to Merriam-Webster, budget is an amount of money available for spending that is based on a plan for how it will be spent. When speaking with prospective clients, one of the very first questions I ask is “what is your budget for this project or campaign?”. The response I typically get is “we can work on one”, “whatever is needed”, or […]

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Dee-1 Is The Blueprint

Dee-1 is taking the internet and all of the major news outlets by storm with his latest single, Sallie Mae Back, which is a VERY catchy ode to paying off student loans. We had the pleasure of interviewing Dee-1 nearly 2 years ago, and it is such a beautiful thing to see him gain mainstream recognition from creating the new anthem for people with student loans. If you don’t know who Dee-1 is, let me give just a short introduction. Dee-1 is a New Orleans rapper […]

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5 Things We Can Learn From Steve Harvey’s Success

Steve Harvey really doesn’t need much introduction. We all know him from his time with the Kings of Comedy, his sitcom, his talk show, radio show, books, interviews, speaking engagements and most recently, the Miss Universe pageant. But what many don’t know is that Mr. Harvey has been a silent and virtual form of inspiration behind-the-scenes at Bassline. His story and journey to success is remarkable and we encourage everyone to stop for a moment and listen when he decides to share a bit of […]

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Why Tyrese’s Black Rose Album Was INDEPENDENTLY Successful

Tyrese Gibson. Do we really need to go into detail of everything this man has done throughout his career that spans over 20years?!? lol. He’s an actor, singer, songwriter, author and business owner. From Coca-Cola commercials to being a part of one of the largest film franchises (Fast & Furious), there is really nothing he cannot do. In case you didn’t know, Tyrese released his latest album titled Black Rose, last month. He claims that this will be his very last music album, but with […]

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Why Creatives (like Meek Mill) Need Us On Their Team

I’m sure you all know what’s been going on in mainstream with the beef between Drake and Meek Mill. If you don’t know, let me give you a little background. Drake is a Toronto-born actor turned hip hop star who is known for his transparent and emotional songs with a rhythmic flow. What women love about Drake is that he has no problem wearing his heart on his sleeve in his music. Men may hate him for it, but they end up loving him back […]

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