4 Tips to Increase Audience Engagement
Written by Patrice on July 19, 2016
Many people still have the notion that the number of followers on social media is what counts. But what is the point of having a large amount of followers if they never engage with the material you are giving them? Wouldn’t you agree that smaller number of people who share, write about, and genuinely like your content, is better than a million followers who just ignore it all? Make it a goal to put the ‘social’ back into social media.
Keep it short and sweet.
With the attention span of people these days, it is more likely that the material you put out will be read if it has less words. Once you get down to the nitty gritty, make sure to keep it witty! By giving your followers something to laugh about, they are more likely to continue keeping up with the new content you are putting out.
You are a person who has struggles and triumphs like everyone else. Show this to your audience and they will trust you more. Admit that you, too, can barely get out of bed in the mornings. Or maybe you put in a bunch of effort into something and it finally paid off! Don’t be afraid to share those experiences. Even if it’s not being witty all the time, you still want to provoke some sort of feeling from your audience, whether positive or negative. Give your audience something to connect with, and they will no doubt feel more comfortable in interacting with you.
Directly engage your followers by encouraging discussions. Let’s say, hypothetically speaking of course, you were writing a blog post on how to increase audience engagement. Keeping in mind that you are trying to get the audience to trust and connect with you, some questions you might ask to build that trust and relationship may be, “Which of these tips did you find the most useful?” or “Did I make this interesting enough that you wanted to read the whole thing?”
(Don’t worry it’s almost over, I promise.)
If your following puts in the time to talk to you, you need to put in the time to talk to them. It’s really that simple. Let your audience know that you care and value their thoughts and opinions. Once again, this relates back to building that relationship. The more you are responsive to your audience, the more they feel that what they say actually matters, and that is when you will see more involvement.
Thinking about ways to increase audience engagement won’t cut it; it’s time to implement. Now get out there and start socializing!